Prior to the advent of the Internet,
many retailers employed loyalty cards to identify their top customers and marketing initiatives. With over 800 stores in shopping centres across Canada; HKA collected sales data and fulfilled membership cards and awards. While retailer specific loyalty applications are now largely integrated into POS systems; analyzing these data for optimum target marketing initiatives is still a dark art for many companies. Monetizing data by identifying trends and opportunities, HKA works with its clients to derive the underlying value in their data.