While marketing companies may have the vision
for new initiatives, more and more of them are turning to big data to assess their efficacy. This often means drawing on data from various activities either peripheral to their input (sales figures) or as a result of their activities (split run marketing campaigns). The overlaying of separate information (eg. household income, address data) is a valuable part of the information available to savvy marketers. These data have to be sourced and reliably appended to the main database. HKA builds interfaces to add these data accurately and on a scalable basis regardless of the source.