The hospitality sector focuses largely
on stay data as the measurement of customer loyalty. While these data are captured by their in-house systems; data cleansing and typical loyalty metrics are still needed for marketing initiatives. Hospitality data typically involve not only the end user but their employers as well. As stay data relevance is best measured over the long term, accurate references to employees and employers are even more important. HKA’s data cleansing ensures accurate time based reporting and the basis for year-over-year reporting and rewards.